If you've been in business long enough, you understand gaining new business is essential to the growth of your company. In a few industry's new blood is the lifeblood of the business enterprise and without it, you die. To be able to achieve your full potential in your venture, then you have to have ongoing marketing strategies which will grow your business each year.
Numerous Award Shop owners desire to develop corporate business and gain them as a regular account. After all, who wouldn't want a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can boost your business and can also be used to secure other accounts as well.
Think about this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop an account together with your local McDonald's. You may or might not know the dog owner, manager or anyone employed there on a personal basis at this time. However, when you do introduce yourself and your line of business, anticipate to hand the "decision maker" an extraordinary item. Not really a simple business card together with your contact info, provide them with something that may cause them to remember you.
Here's the idea... Most people enjoy receiving a thing that has been personalized for them, something making use of their name on it. You as an engraver have a variety of items you can engrave and present to the manager as gift, introducing your business. Another impressive look is to have their company logo or corporate insignia engraved on the piece aswell. I suggest creating a "sample" of what you would prefer to do for them monthly and plant the theory for them to present an Employee of the Month award.
Present the owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved onto it, alongside wording that best describes the appreciation award. If you don't currently have their logo on file, you can obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these items behind as a free sample, demonstrating your products and services.
Another nifty thing to do is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it will cause the engraved logo to stand out more on the brass plate.
Having an Employee of the Month award is ideal for showing appreciation to workers who do their job well. This can create an ongoing month-to-month award program that will enable you to showcase many other products available for you for them. Consider it, if you are the main one doing their awards and then they want a banner for a special promotion, they're going to call you. It's your organization that is on the forefront of their mind, because of them calling or seeing you each month for their Employee of the Month awards. Including getting additional nametags designed for new employees which are hired every week, month or quarter.
Establishing this sort of account will enable you to generate more accounts just like it. Imagine https://mikestrophies.net/electrical-panel-tag-engraving/ to other establishments with the same idea and adding the fact that you already take action for McDonald's, Wendy's, etc... This gives you more clout and in turn builds your corporate business faster.
Using these kind of suggestions to "get your foot in the entranceway" is sure to capture new business for the award shop and continue steadily to grow your business.